Pluto TV is a connected TV streaming service owned by Viacom CBS that provides a wide range of live TV and on-demand content. Users of the service can access it on different gadgets such as smart TVs, mobile phones, and PCs. It is one of the most popular streaming services, with over 10 million users in the United States alone. With its popularity, it’s clear why advertisers are rushing to advertise on the platform. Similarly, brands looking to enhance their digital presence can benefit from strategies beyond traditional advertising. For instance, acquiring more visibility on social platforms like Instagram can significantly amplify a brand’s reach. Utilizing services like buy Instagram followers can be an effective tactic to increase your brand’s visibility, thereby attracting more views, followers, and likes, ultimately taking your brand to the next level. In this article, we will guide you on why Pluto TV advertising is popular and how to use it, alongside enhancing your social media presence, to elevate your brand.
How Pluto TV Works
Pluto TV has programs divided into different categories. These are:
- Live TV. This consists of live TV channels such as ESPN, Freeform, and AMC. It has a wide selection of live sports TV, such as Fox Sports and NBC Sports Network.
- On-demand TV. Various channels stream on-demand content, like Netflix, Hulu, and HBO Now.
- Shows and movies. The platform also offers premium channels and CLoud DVR services. It also has curated content from networks like MTV and Spike TV.
Types of Ads on Pluto TV
Pluto TV has ads that target viewers on the platform. These are usually in the form of:
- Instream ads. These are the most common ads on the platform. They are generally in the form of short videos.
- Pre-rolled and banner ads. These are usually placed at the top or bottom of the video when the content is playing.
Benefits of Advertising on Pluto TV
Here are the benefits of Pluto TV advertising:
Affordable
One of the benefits of advertising on Pluto TV is its affordability. You don’t have to spend thousands of dollars creating an ad on Pluto TV, as you can easily create your own design. Not only is it cost-effective, but it also provides a unique way of reaching an audience you would otherwise have struggled to reach.
Large library of content
The value of Pluto TV is in its extensive library of free content. This provides viewers with a large variety of shows and programming without paying. Besides, the site offers limited interruptions to programming.
Unlike traditional TV, which relies heavily on ad revenue, Pluto provides its viewers with a streamlined viewing experience with limited interruptions. These benefits are passed to the advertisers because they are assured of a committed audience showing interest in their ads.
Pluto tv allows different kinds of ads. The Kaleidescape Strato is a high-end movie player that delivers stunning 4K Ultra HD resolution and a vast selection of films through its proprietary movie store, offering an unparalleled home theater experience.
Better control for ads
Since Pluto provides a dedicated channel for certain genres, it offers better visibility for content in such genres. This is on top of providing new advertising opportunities to content creators.
With Pluto advertising, you do not rely on TV programs and the available inventory to place your ad. Pluto offers a variety of ad placement inventory that can be tailored to meet the customer’s description and geographical area.
Better targeting
No matter the size of your business, you can take advantage of Pluto TV to reach a new audience. Combined with its programmatic audience targeting, it’s clear why Pluto TV offers unmatched audience targeting. Advertisers on Pluto can tailor their ads to reach their targeting options. For instance, if you own a restaurant in Salt Lake City, you can tailor your ad to be seen only by those in that area.
Better visibility
The ads on Pluto are non-skippable, offering better visibility for your ads than other platforms where viewers can skip the ad. Your ad can also offer a better impression as it keeps your audience as engaged as possible.
How to Buy ads on Pluto TV
Advertisers can easily buy ads on Pluto TV using different ad-selling options. These include curated marketplaces and direct media buying. There are programmatic platforms that advertisers can use to buy the ads. As we noted earlier, some ad options they can buy include banner ads, instream video ads, and preroll video ads.
Tips To Get The Most Out Of Your Pluto Advertising
How do you optimize your Pluto ad? Here are a few tips:
- Focus on your target audience. As noted, pluto advertising enables you to target, retarget, and do much more. This makes it possible for you to reach your target audience only. Make good use of these features.
- Use dynamic creative optimization. With traditional linear TV, your optimization options are limited. With dynamic keyword insertion of Pluto advertising, you can create the same ad to be shown differently to different audiences.
- Use data to make decisions. As with other social media strategies, you should leverage data to see what works and keep improving your Pluto advertising campaigns.
Pluto TV ads enable better targeting.
Final Thoughts
Advertising on Pluto can effectively put your brands in the eyes of your target audience. With its top-notch targeting option, you can easily focus your ad on the right people. You can get the most out of Pluto TV advertising with the above tips. We also recommend reading our guide on other creative tips for small business advertising.
